Generative AI

Generative AI refers to artificial intelligence models and systems designed to generate new content, data, or solutions that didn’t exist before, based on the training data they have been fed. This type of AI can produce a wide range of outputs, including text, images, music, voice, and even code, depending on its programming and the […]

Featured Snippets

Featured Snippets are short excerpts from a web page that appear at the top of Google’s search results in a special box, designed to quickly answer a user’s query. They are extracted automatically by Google’s algorithms from a page that does a good job of answering a search query, with the aim of providing users […]


EMD stands for “Exact Match Domain,” which refers to domain names that precisely match a specific keyword or phrase that users might enter into a search engine. For example, if the keyword is “cheap flights,” an exact match domain would be “” Historically, EMDs were considered a strong SEO tactic because they could potentially rank […]


EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is an evolution of the E-A-T (Expertise, Authoritativeness, Trustworthiness) concept, which has been a fundamental part of Google’s guidelines for assessing the quality of web content. EEAT adds “Experience” to the original E-A-T criteria, emphasizing the importance of providing users with content that comes from a […]


Breadcrumbs in SEO refer to a navigational feature that helps users understand and navigate a website’s structure. They typically appear at the top of a webpage and display the path from the home page to the current page, in hierarchical order. Breadcrumbs are a useful way to show users their location on a site, allowing […]

Search Result

Search Result refers to the list of web pages returned by a search engine in response to a user’s query. The primary goal of a search engine is to provide the most relevant, useful, and authoritative results based on the specific keywords or phrases entered by the user. These results are typically displayed on a […]

Google Search Console

Google Search Console (GSC) is a free web service offered by Google that helps webmasters monitor, maintain, and troubleshoot their site’s presence in Google Search results. It provides a wealth of information and tools that assist in understanding how Google views a website, optimizing its visibility, and improving search rankings. GSC is essential for anyone […]


NoFollow attribute is an HTML attribute that can be added to links to tell search engine crawlers not to follow the link or pass any link equity (also known as “link juice”) to the linked page. Essentially, it instructs search engines that the hyperlink should not influence the ranking of the link’s target in the […]


Indexing refers to the process by which search engines, like Google, Bing, or Yahoo, collect, parse, and store web pages in a database for the purpose of quickly and accurately responding to search queries. When a web page is indexed, it means that the search engine has visited the page, analyzed its content and structure, […]


Crawl refers to the process by which search engines discover updated and new pages to add to their index. This process is performed by programs called crawlers, spiders, or bots. These bots start with a list of web page URLs generated from previous crawl processes and augmented by sitemap data provided by webmasters. As they […]